Sun Chemical held a press conference to promote its new UV additions
Sun Chemical promotes UV product range through its work with Landkelterei Höhl’s fizzy drink mix, POMP
At LabelExpo Europe, Sun Chemical demonstrated its commitment to providing quality, service and innovation to its customers by highlighting its involvement in the relaunch of Landkelterei Höhl’s fizzy drink mix, POMP. The drink, which comprises one-third cider and two thirds sparkling Riesling, is a light and fruity wine that has been on the market since 2002. The redesigned label has contributed to a 23% growth in the product’s turnover since it was relaunched.
The new label sees a new POMP logo design, which appears in violet on an orange and gold background. In addition to the change of logo design, Sun Chemical changed the printing process from a simple offset print method in favour of a narrow-web method, using Sun Chemical’s Solaris range of products. This new print process improves the gloss and metallic effects, and the narrow-web process also enabled Höhl to expand the amount of materials that it can print on – for example, shrink foils.
The final label design integrates four colours and two different varnishes. Apart from the three background colours (two different shades of orange and the violet in the POMP logo), it was printed using Sun Chemical’s SolarFlex Nova Metallic. The label was coated using a gloss varnish and the POMP logo added afterwards using a relief varnish from Sun Chemical’s SolarScreen® Whites range.
