David Totten on label and flex pack convergence

David Totten is the director of innovation at Nosco, where he focuses on the development of flexible packaging materials.

This year, at Loupe Americas 2026, Totten served as flexible packaging ambassador, bringing his perspective and flex pack expertise to the trade show. 

In this interview recorded at Loupe, Totten speaks with L&L about what label converters should know about entering flexible packaging manufacturing, and about what labels and flex pack have in common.