Esko on how AI changes workflows | Loupe Americas 2026

Recorded in Chicago, this interview covers how Esko is helping companies across the packaging value chain shorten the time it takes to bring a product to market, from brand owners to converters. It builds on cloud-based software that makes data accessible securely.

De Roeck presents Esko's new customer portal for the first time. Converters use it to interact with their packaging buyers, who can find previous jobs to reorder and use an AI feature that checks artwork uploads for quality and completeness. He also explains why the way AI changes work matters more than how much of it a company uses, and discusses the challenges facing the industry, from geopolitical instability and rising material prices to sustainability rules such as EPR fees, which he sees as an opportunity.