HP on digital label growth at Loupe India 2026
Pawan Chauhan, country sales manager for HP Industrial Print for India, Bangladesh and Sri Lanka, speaks with Adyasha Sinha at Loupe India 2026
Chauhan speaks about the company’s latest 13in press for ultra-short and short runs, which has sold almost 200 units worldwide since its launch in Barcelona.
He also discusses the V12 for mid and long runs, the shift to digital printing in India and the company’s commitment to the market over the next five years.
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