UPM on India expansion and wash-off labels

Harri Janhunen, vice president of strategy for the Middle East and India at UPM, and Vincent Tinnacher, director of regional sales for EMEIA at UPM, talk to Adyasha Sinha at Loupe India 2026 about the company’s plans for India.

They discuss the new coating line UPM plans to build in the country, the growing importance of wash-off acrylic labels for recycled glass bottles in the whiskey market and the shift from film to paper materials. They also share their views on the rebrand from Labelexpo to Loupe.