About the author
Vicki Stull is the branding and design voice for Labels & Labeling. She has 25 years' experience in print, packaging and design. Her work can be found at http://www.vickistrull.com/.
In a year of stay-at-home, how can brands stay top-of-mind?
Coronavirus concerns have dramatically increased e-commerce consumption
What increased e-commerce consumption means for packaging
How brands can protect their reputation, equity, customers and revenue
Branding columnist explores strategic versioning for consumer engagement
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