Vicki Stull is the branding and design voice for Labels & Labeling. She has 25 years' experience in print, packaging and design. Her work can be found at http://www.vickistrull.com/.
Vicki Strull explores brands taking a stand on social issues
Coronavirus concerns have dramatically increased e-commerce consumption
What increased e-commerce consumption means for packaging
How brands can protect their reputation, equity, customers and revenue
Branding columnist explores strategic versioning for consumer engagement
It’s possible to achieve these, writes L&L’s branding and design columnist
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