A tale of two (labeling) cities

New Zealand’s entire population struggles to exceed half that of the City of London’s and its booming economy ranks among the best of world trends. ‘Nobody here is losing any money,’ is Mark Jackson’s confident claim as president of the 48-member industry body.

Welcome to New Zealand and its Self Adhesive Label Manufacturer Association (SALMA) president, Mark Jackson.

When not steering this dedicated organization on its industry-responsible, education-emphasis, benchmark surveying and environmental and sustainability paths, Jackson operates what in all probability can be described as a unique label production and converting firm in the form of Auckland-based LabelTec.

The company was established after the 2008 closure of LabelMakers NZ, which in its heyday employed 27 people and achieved up to 4.6m NZD (3.9m USD) in annual turnover, with its two principals, Jackson and co-director, Gerry Lynch going their separate ways.

LabelTec in its short history has carved out a series of niche specialties in high end substrates, transfer technology, flock transfers in both roll and sheet format, pharmaceutical and carpet labels, among others.