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  • 05 Oct 2011

Pro Carton/ECMA Carton Award 2011 finalists

The finalists for the Pro Carton/ECMA Awards 2011 were announced at the recent European Carton Makers Association (ECMA) Congress.

The awards recognise outstanding carton packaging and have been awarded since 1997. Pro Carton said previous winning entries have provided a springboard for further ideas, notably in sustainable packaging solution, which are becoming increasingly important and are in high demand from consumers.
Entries in the 2011 sustainability category include: ‘Astuccio monodose’ from carton producer SA.GE. Print S.p.A using cartonboard from Mayr-Melnhof, which was produced for coffee brand Illy Caffè to reproducing the shiny effect of metal tins as best as possible as these were to be replaced as part of the new concept. At the same time, the carton had to be modified structurally to allow for machine processing.
Mayr-Melnhof Packaging produced the ‘Terry's Chocolate Orange 330g’ entry on behalf of Kraft Foods UK using cartonboard from Sweden’s Korsnäs, selecting a cartonboard equal to the stiffness and transport properties of the present seven-component plastic packaging and helping Kraft to save costs during filling and transportation.
The third sustainability entry for 2011 is ‘Magnum Temptation Ice Cream’ packaging from Van Genechten Packaging using M-real cartonboard to produce a carton for Unilever that would reduce costs and improve sustainability. This was achieved using a specially coated cardboard and more efficient use of the materials, according to the entry.
Other categories in 2011 are beauty and cosmetics, beverages, confectionary, all other food, all other non-food, pharmaceutical, volume market cartons and shelf ready and display.

The awards are to be presented at the International Pro Carton Congress 2012, which takes places April 18-19 next year.

The winners will be chosen by a jury (pictured), which this year features: jury chairman Satkar Gidda, sales and marketing director of UK brand and packaging design consultancy SiebertHead; Pascal van Beek, Unilever’s European procurement director for flexibles, outercases, folding and aseptic cartons and paper containers; Andreas Nolte, managing director of Nolte aktiv-markt GmbH which runs seven supermarket under the Edeka name; and Peter Klein Sprokkelhorst, a veteran of the paper processing industry with over 45 years of experience who has served as advisor to the jury.