Rotatek brings offset to flexibles

Rotatek’s strong position today – the company expects two consecutive years of 50 percent growth – is extraordinary given the difficulties it faced after the collapse of the world economy in 2008. The company was pulled through by a remarkably loyal customer base and has emerged today leaner and more focused.

New agents have been appointed for India, Brazil, Argentina and the Middle East, and a new office opened in Russia. ‘We will increase our activity globally,’ says Bibiana Rodriguez, CEO of the Rotatek group. ‘Our office in Russia means we will work in all the CIS countries such as Kazakhstan, Uzbekistan and Azerbaijan. We are opening a new partnership in China, which along with the US will be our big new markets in the coming years. We have just sold a machine in Canada to a big label converter and in Mexico we have already the third Brava installation. Africa is another fast-growing market where we will make a major push to countries like Nigeria.’

Investment in people has been another priority. A key appointment was Jordi Quera, VP sales and marketing. Quera has over 30 years of industry experience, starting with Crossfield and including Barco, Esko and Kodak. He is also president of Spain’s Graphispag graphic arts organization. Today Rotatek employs around 85 people.

Offset history

Founded 45 years ago, Rotatek is one of the few press manufacturers to survive from the high point of the business forms market in the 1970s and 1980s.