Shrink sleeves: Challenges, learnings and the quest for perfection

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This article serves to use real-world examples of projects that have fallen short of the perfection we seek, categorized into six key areas – container selection and shape, film selection, graphics, ink selection, slitting and seaming, and sleeve application and shrinking.


Shape plays an important role in the shelf appeal of a shrink sleeve label. The most impactful sleeved products tend to be those that effectively – and simply – combine shape with graphics.