Shrink sleeves: Challenges, learnings and the quest for perfection

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This article serves to use real-world examples of projects that have fallen short of the perfection we seek, categorized into six key areas – container selection and shape, film selection, graphics, ink selection, slitting and seaming, and sleeve application and shrinking.
 

CONTAINER SELECTION AND SHAPE

Shape plays an important role in the shelf appeal of a shrink sleeve label. The most impactful sleeved products tend to be those that effectively – and simply – combine shape with graphics.