AVT cuts spare parts prices in customer-first strategy

AVT has announced a significant reduction in spare parts prices for its print inspection systems, marking one of its first moves since becoming a standalone business under new ownership. This move responds directly to customer feedback across the label and flexible packaging industries.

The permanent price cuts mark a pivotal shift for Advanced Vision Technology, which separated from Esko earlier this year to re-establish itself as an independent company. The move follows voice of customer research conducted across AVT's global user community to identify areas where it could provide the most benefit.

'We are proud to announce a significant and permanent reduction in the prices of our spare parts,' stated Roy Porat, CEO of AVT. 'This move marks a pivotal moment in the journey of AVT as an independent company. It is this independence that has enabled us to reduce prices while maintaining the top-of-the-line quality and service of print inspection equipment we deliver to our customers.

'Since becoming our own business again, we have the independence, agility and flexibility to make bold, impactful decisions like these that put our customers first,' he explained. 'We have the freedom to take major steps and decisions as part of a strategic customer-centric shift to meet our customer needs, without the policies and complexity of a major corporation.'

The CEO clarified that the pricing change represents a permanent strategic shift rather than a temporary promotion. 'Importantly, this is not just a promotion, or a campaign offering a limited-time discount,' Porat noted. 'This is a totally new direction for AVT. The spare parts pricing shift is part of a broader transformation at AVT as we focus on building a customer-centric future.'

The broader transformation encompasses investments in connectivity and AI-driven analytics to maximize uptime and minimize unplanned downtime, expanded customer success programs for more proactive support, and increased transparency in customer interactions.

'Our mission is simple,' Porat commented. 'It is to help customers maximize efficiency, profitability and trust in AVT as a long-term partner, and lower spare parts pricing is one important step on that journey.'

The new pricing model aims to make ongoing maintenance and support more accessible and affordable, building customer trust through transparency and sustainability. The new spare parts pricing is effective immediately.