Mark Andy and Talkin' Things host RFID workshop

More than 70 European industry professionals attend the smart label technology event.

The workshop featured a live demo of flexo label printing on the Evolution Series E5 press, integrated with an RFID tag application.

The workshop featured a live demo of flexo label printing on the Evolution Series E5 press, integrated with an RFID tag application.

Mark Andy and Talkin' Things have hosted a Smart Labels RFID Technology Workshop at Mark Andy's European Technology Center in Warsaw, drawing more than 70 participants from Poland, France, Spain, Bulgaria, Romania and Slovenia.

The event brought together label converters, brand owners, packaging manufacturers and supply chain professionals to explore practical RFID implementation, including a visit to the Talkin' Things tag manufacturing facility and a live demonstration of RFID tag application on a Mark Andy Evolution Series E5 flexo press as part of a single-pass label production workflow.

Lukasz Chruslinski presented key trends shaping the RFID market.
Lukasz Chruslinski presented key trends shaping the RFID market.

Opening presentations covered key market trends, including product identification, logistics automation and regulatory developments such as the Digital Product Passport initiative. Jacek Terski, sales and business development director at Talkin' Things, outlined the structure and manufacturing of RFID tags and explained how the technology is increasingly integrated directly into product labels to enable contactless data access across supply chains. Founded in 2014, Talkin' Things serves customers in more than 40 countries, produces more than 80 antenna designs and manufactures hundreds of millions of RFID and NFC tags annually.

The press demonstration showed how RFID tags can be applied within a flexographic label production workflow without affecting print efficiency or quality. A Q&A session covered RFID applications across market sectors, future development potential and implementation in retail networks, including Decathlon and Walmart.

Jacek Terski focused on the design and manufacturing of RFID tags.
Jacek Terski focused on the design and manufacturing of RFID tags.

'One of the key conclusions from the discussions was the growing role of RFID technology as a tool supporting product traceability, process automation and new models of consumer interaction,' said Tom Cavalco, vice president of international sales at Mark Andy. 'Development of smart labeling requires cooperation across the value chain, from RFID tag manufacturers and printing technology providers to companies implementing labels in real business applications.'

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