MPS reports successful Labelexpo Europe 2025

MPS has reported that its booth attracted strong attendance, lively discussions, and outstanding feedback from converters and partners around the globe at Labelexpo Europe 2025 in Barcelona, Spain. 

Michiel Borst, CEO of MPS, shared during the show: ‘MPS differentiates itself by being more than a machine builder. We are the true printing performance partner to our customers. Our mission is to keep innovating and to push the boundaries that many converters are facing today. At Labelexpo, we showed how our solutions empower customers to grow their performance in a sustainable and measurable way.’  

The highlight of the booth was the MPSConnect Ecosystem, introduced as a total solution designed to help converters transform their operations. 

Richard Miedema, global sales director of MPS, explained: ‘The best machine is a good beginning. However, this foundation must be strong enough before you can talk about performance. With an MPS press and the our MPSConnect Ecosystem, we deliver smart services that ensure long-term value of digitization and measurable improvements across the entire workflow.’ 

The MPSConnect Ecosystem consists of five interlinked elements data analytics, virtual coach and AI, MIS integration, smart services and partnership.  

MPS also unveiled the EF Packaging Print Unit, extending the EF platform into flexible packaging applications. With EF Packaging, converters can expand into shrink sleeves, wraparound labels, and in-mold labels without compromising print speed, quality or efficiency. 

Built on the flagship EFA model, the EF Packaging unit integrates advanced automation and mid-web capabilities, while maintaining connectivity through MPSConnect for real-time monitoring.  

Unique features include Crisp.Dot technology for superior print quality assurance. The patented E-Sleeve system offer predictable print quality with lower waste and longer lifetime. Slide-out ink drawer offer quick and ergonomics ink-change. Its Tresu ink system with redesigned ink pump offers optimized ink management. The system offers small footprint for lower waste usages. 

This innovation gives converters the freedom to diversify their portfolio while ensuring the reliable performance of MPS presses.  

On day three of the exhibition, MPS, CERM, and ForLabels hosted an exclusive sharing session to talk about how end-to-end integration transforms productivity. Visitors saw firsthand how ForLabels simplified its workflow and improved efficiency through the latest MIS integration with MPS presses. 

Kelvin van den Bunt, connectivity and performance manager of MPS noted: ‘According to CERM, MPS is the first conventional printing OEM with full MIS integration – this is a real differentiator in the market.’ 

MPS used the metaphor of a tree to explain how its approach turns potential into performance. 

•    Roots – The five elements of the MPSConnect Ecosystem 

•    Trunk – The press as the solid foundation 

•    Fruits – The tangible, measurable results achieved by customers   

The MPS booth was a hub of activity throughout the event, hosting live demos, private meetings and knowledge-sharing sessions. Converters from across Europe, Asia and the Americas praised MPS for its clarity of vision and practical solutions to current industry challenges. 

Positive comments highlighted the hands-on demonstration of EF Packaging capabilities, practical value of MPSConnect Ecosystem insights and the confidence in MPS as a partner for long-term growth.