Avery Dennison invests in Wiliot AI platform

Avery Dennison has announced a 75 million USD minority investment in Wiliot, a Physical AI platform for supply chains, deepening a long-standing partnership focused on supply chain intelligence and connectivity.

The investment reflects Avery Dennison's commitment to delivering differentiated value to its customers by expanding its portfolio of sensor technologies, and it demonstrates the company's conviction in Wiliot's technology.

As part of this deepened relationship, which builds on Avery Dennison's market leadership in enabling digital identities for physical items, the company will serve as Wiliot's preferred inlay design, manufacturing and commercial partner.

The two companies will strengthen and expand their joint go-to-market efforts to accelerate the adoption of digital identities on physical items across key industries, including retail, logistics and food.

Avery Dennison will receive a seat on Wiliot's Board of Directors as part of the investment, in addition to its existing board observer position.

'We believe in the power of passive Bluetooth Low-Energy (BLE) and the significant opportunity to expand our portfolio with Wiliot,' said Francisco Melo, president, intelligent labels technologies and digital solutions for Avery Dennison. 'BLE is a complementary technology to RFID. It increases the total addressable market and allows us to provide a broader set of solutions, improving visibility and condition monitoring for our customers, unlocking previously unavailable data sets. With our strategic investment in Wiliot, we meet growing market demands to create value by connecting the physical and digital worlds.'

Building on its expertise in RFID and leveraging Wiliot's technology, Avery Dennison is uniquely positioned to solve some of its customers' most complex challenges by combining multiple complementary sensing technologies.

The need for accurate data delivered by sensor technologies is becoming increasingly important as businesses look to AI to automate processes and drive efficient decision-making.

'Avery Dennison is a global leader in digital identification and the premier partner in the design, manufacturing and go-to-market capabilities for Wiliot at the scale required to realize accelerating demand,' stated Tal Tamir, co-founder and CEO of Wiliot. 'This investment from Avery Dennison and growing partnership across our teams is transformational for the adoption of Physical AI.'