Keypoint Intelligence partners with 42 Technology to accelerate print innovation

Keypoint Intelligence and 42 Technology have formed a strategic partnership designed to help companies bring breakthrough technologies to market faster in digital print, inkjet and packaging sectors.

The alliance bridges the gap between engineering development and market deployment, offering a consultative go-to-market approach for OEMs, materials suppliers and converters developing new print systems, workflows and applications. The partnership combines 42 Technology's engineering and technology development expertise with Keypoint Intelligence's market insight and industry reach.

The print industry is seeking more sustainable options, faster turnaround times and digital flexibility, yet many innovations stall before reaching market because of scale-up risks, drying limitations or unclear positioning. The partnership addresses these challenges by supporting companies from feasibility through pilot to full rollout.

Services offered include rapid technology validation and prototyping, commercial modeling and competitive analysis, go-to-market strategy and segmentation, and access to customer feedback and market insights.

'This partnership is all about helping clients move faster with less risk,' Dr Peter Brown, chief commercial officer at 42 Technology, explained. 'By combining deep engineering with go-to-market clarity, we're making it easier for great ideas to become a commercial reality.'

Anthony Sci, president and CEO of Keypoint Intelligence, added that the partnership gives the industry a new way to develop, position and launch transformative technologies, particularly as inkjet expands into new territories.