Armor-IIMAK appoints Plamen Petkov as Americas president

Armor-IIMAK has appointed Plamen Petkov as president for Americas, bringing more than two decades of experience in the thermal transfer industry to the role.

Petkov has held senior leadership positions at Zebra Technologies, Dover Product ID Group, Datamax-O'Neil and Printronix Auto-ID, where he guided teams through growth, innovation and global expansion while driving market share growth, operational excellence and M&A integration.

'Plamen's long-term experience in the auto identification industry, combined with his leadership style, makes him an excellent fit for Armor-IIMAK,' commented Christian Lefort, CEO of Armor-IIMAK. 'He combines a strong strategic vision with a personal, people-first approach: two essential skills to guide our Americas' business development over the long term.'

Petkov added: 'Joining Armor-IIMAK feels like coming home. I've admired this company for more than 20 years – not just for its technology and quality, but for the values and people behind the brand. This opportunity enables me to return to an industry I care deeply about and to work alongside a team dedicated to excellence.'

Based in Buffalo, NY, Petkov will lead activity in North and South America, focusing on accelerating growth, strengthening partnerships and delivering product innovation. His appointment marks a significant step as Armor-IIMAK continues to enhance its leadership position in the Americas.