Bobby Grauf joins Screen Europe

Screen Europe has appointed Bobby Grauf as head of sales for the UK and Ireland, responsible for driving growth and customer engagement. He will focus on supporting and expanding the commercial printing market with Truepress JET digital printing.

With over three decades of experience in the print industry, Grauf brings a diverse knowledge of the sector, from hands-on technical roles to international sales and commercial management. His career has spanned newspaper and commercial printing, pre-press systems, wide format and global B2B sales, giving him a unique perspective on both the operational and strategic sides of commercial printing.

‘Print has always been how we communicate with the world,’ said Grauf. ‘It’s everywhere around us and always will be. That’s what makes this industry so exciting. Screen has always stood out to me as a highly regarded company. Its products were well-known for productivity and reliability, while its innovations were continually guiding the development of this technology with the latest solutions. To now join the business and lead one of its key markets is a real privilege.’

Bui Burke, Screen Europe senior vice president of sales, commented: ‘The UK remains one of the largest print markets in Europe and has consistently embraced digital innovation. There’s a solid understanding of the challenges and opportunities in digital print here, so Bobby's extensive expertise with the market and digital printing made him the right choice to support Screen’s commercial printing technology through the next evolving wave of market demand.’

Grauf is clear about his vision: to grow Screen’s presence and visibility across the UK and Ireland.  

‘Our portfolio is built on proven technology that is continually innovated on,’ noted Grauf. ‘And what’s coming next is even more transformative. We’re pushing the limits of what digital inkjet can do. However, it's not just the printing presses. The professional relationship with Screen is just as strong. The company works to find the perfect solution for your business by getting to know your applications and market sector inside and out. The service and support teams are experienced, responsive, and genuinely invested in helping customers succeed.