Buskro appoints de Jonge for European sales

Buskro has appointed Frank de Jonge as sales and marketing lead for Europe, with responsibility for expanding the Canadian inkjet printing specialist's presence across the region and supporting the rollout of its Argo printhead platform.

De Jonge brings experience in digital printing and packaging across European markets and a background in sales leadership and business development. His appointment comes as Buskro accelerates growth in packaging and labeling applications and introduces the Argo printhead, which the company describes as a significant advancement in its inkjet platform designed for packaging converters and manufacturers seeking scalable variable data printing capability.

'Frank understands the market, the customers and what it takes to win,' said Kyle Kropman, sales and marketing leader at Buskro. 'His leadership will be instrumental in bringing our next-generation technologies to market and strengthening our position in Europe.'

'Argo enables a low-capex entry point with the ability to scale, giving packaging converters and manufacturers a powerful and affordable way to bring variable data printing and late-stage personalization in-house,' said de Jonge.