Hybrid Brandz grows global sales team

Hybrid Brandz continues to expand its global sales organization with commercial appointments in the US, the UK and Ireland.

Hybrid Brandz has expanded its US sales team with the appointment of Pipere Baldwin as sales manager, joining Heath Luetkens, Sales Director, Americas. Baldwin comes to the Hybrid Brandz team with over 15 years in the print and packaging space. Her experience in sales and business development enables her to position complex technologies clearly, supporting customers from initial concept through execution, with a focus on quality, speed and measurable impact. With a collaborative communication style and commitment to high-quality client service, she aims to empower customers with tools for artwork management and packaging production.

At the same time, Hybrid Brandz has also promoted Joshua Allen to sales manager for the UK and Ireland, following Greg Heather's retirement. Allen steps into the role after serving as a solution architect and presales engineer within the Hybrid Software UK team, where he has been instrumental in both presales engagements and project delivery, including key work supporting Diageo UK. With prior experience also at SGS, Allen brings technical expertise and an understanding of customer workflows into his new commercial role.

'These appointments reflect the continued growth of Hybrid Brandz and our focus on building a strong, globally aligned commercial organization,' said Igor Vandromme, VP/GP of Hybrid Brandz. 'By appointing Pipere and Josh, both seasoned industry professionals, we are ensuring our customers are supported by teams that understand both the commercial and operational realities of modern artwork and packaging management.'