UEI Group appoints two new sales professionals

Universal Engraving and Infinity Foils (UEI Group) has added Ruben Soto and Scott Vena to its sales team.

Universal Engraving manufactures engraved copper and brass dies for foil stamping and embossing, while Infinity Foils is a supplier of decorative, security and identification foils for hot, cold and digital applications.

Based out of Orange County, California, Ruben will be servicing customers located in Southern California, Southern Nevada, Arizona, Utah and New Mexico. Vena, based out of Overland Park, Kansas, will service customers located in Texas, Louisiana, Oklahoma, Arkansas, Kansas, North Dakota, South Dakota, Missouri, Colorado and Nebraska. Their specialty areas include engraved foil stamping and embossing dies/cylinders/flexible dies, lock-up systems, hot and cold foil and makeready supplies.

Soto has a background in B2B sales with over 18 years of experience in account development and customer relationship management. His track record includes
achieving 'Rookie of the Year' recognition for exceeding sales goals by 105 percent and building successful territories from the ground up. His fluency in Spanish provides a bilingual skillset to best serve the customers in his territory. Soto graduated from the University of Phoenix with a business communication degree.

Vena has an extensive background in sales with over 36 years of experience in B2B sales and customer development, spanning multiple industries. Vena has a marketing degree from Pittsburgh State University.