‘Training sales people more important than ever,’ says consultancy

Training organization Onward Consultancy has developed a 6 Step Model training program with emphasis on pre-sales activity and effective sales management from enquiry to final order placement.

‘With the global downturn in the economy, training sales people is now more important than ever,’ said managing director John Finlay. ‘The printing industry in particular is having a tough time and companies need to be investing in ways to win what business is out there.’

Finlay cites a recent study by the Sales Executive Council Solutions Group that demonstrates how top sales performers spend their time differently from average ones. ‘Top sales performers prepare well, manage time effectively, spend more time on need development, create client value, build on relationships and work proactively towards future business opportunities. Onward’s 6 Step Model has taken these values and turned them into an effective on or off site sales training program that can be tailored to any industry or manufacturing operation.’

Based in Manchester, UK, Onward Consultancy offers tailored sales training to groups and privately owned companies throughout the UK.