Primera announces 24 month warranty program

Primera Technology Europe, European headquarters of Primera Technology, Inc, a manufacturer of specialty printing equipment, has launched a warranty program for its LX line of color label printers.

European customers get now two years instead of the normal 12 months warranty without any additional charge. The new warranty applies to every model of Primera’s LX line including the LX810e, LX400e and the new monochrome LX200e label printer. The new AP-Series of label applicators (including AP360e and AP362e) is covered in the new warranty program as well as selected future label products.

To participate from the new warranty, customers just have to register their label product at www.primerawarranty.com. The program works retroactive, so even customers who bought a printer before the campaign starts, can register and will be informed about their new warranty expiry date.

‘Primera's mission is to offer a high degree of customer satisfaction. The new extended warranty adds to it and only serves the needs of our customers,’ explained Andreas Hoffman, managing director at Primera Europe.

The LX400e and LX810e color label printer are inkjet-based printers designed to produce short-run, full-color labels at up to 4800 dpi print resolution. They print full-color photos, text, graphics and barcode labels. Unlike usual thermal printers, the LX200e can produce labels with photos and high-resolution graphics. Printed labels are said to be virtually scratchproof and waterproof. A wide range of label media in different shapes (oval, rectangle) and sizes is available, including water-resistant paper and polyester label with matte, glossy or transparent surface. New to Primera’s label stock are ring binder spine labels and business card material.

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