UK food firm reports label applicator success

UK-based food firm Thriving Divine Deli has experienced a boost in production after installing new bottling labeling equipment manufactured by Taiwanese company Pack Leader and supplied by its UK distributor Advanced Dynamics.

Thriving Divine Deli, which produces a range of artisan food products such as dips, infused balsamics, olive oil and cake decorations, purchased a Pack Leader ELF-50 table top labeling unit for its production site in Rochdale to cope with increased demand.

The company, which was started by managing director Andy Shepherd in 2007, required compact labeling equipment that could handle a variety of different-sized jars of food decorations, such as its recently launched own brand sprinkles for cakes, ice cream and cookies.

Shepherd said: ‘Advanced Dynamics supplied us with a product no-one else had. Not only did we need a reliable labeler, but one that did not require hooking up on a full line. The ELF-50 fitted the bill perfectly and has increased our capacity. It is also providing labels that are more professional looking. I can't fault anything with the equipment and the service from Advanced Dynamics has been excellent.’

For specialty food manufacturers like Divine Deli and Orchard Valley Foods, a supplier of bakery mixes, confections and powder ingredients who also recently purchased an ELF-50, the equipment is ideal as it can be moved around production areas and is easily adjustable for a large range of round bottles. 

Bradford-based Advanced Dynamics believes that its new labeling equipment is revolutionizing jar and bottle labeling for fine food and artisan producers in the UK, and is showing the ELF-50 at the Harrogate Specialty Food Show at the Yorkshire Event Center on June 24-25.

Advanced Dynamics’ joint managing director Malcolm Little said: ‘We believe this market-leading equipment can help fine food companies improve presentation and productivity, save money and reduce waste. We are confident that the ELF-50 will generate a lot of interest at the Harrogate Specialty Food Show and look forward to welcoming visitors to our stand at the event.’

In addition to the ELF-50, the Pack Leader range includes the ELF-20, a table-top label applicator.

Aimed at a variety of sectors, Pack Leader’s accurate and fully-automated label applicators can stand alone or be integrated inline for a variety of container sizes, cartons and bottle shapes, whether glass or plastic, and can label the full range of package configurations at speeds of up to 40 meters per minute.