Xeikon forms partnership with Tronics

- Tronics added to the Xeikon Aura Partner Network, expanding its heat transfer label suite

 

 - Deal to offer customers opportunity to expand their product offerings, tap into new markets and increase revenue

 

Xeikon has signed a marketing and referral agreement with Tronics, a manufacturer and distributor of efficient, cost-effective, high-tech machines that apply professional labeling, decorating, coding and identification marking to almost any container.

 

Tronics has a long standing history in the field of heat transfer label applicators.

 

Until recently, heat transfer labels were only produced by means of flexo or gravure. Today, with the need for faster turnaround and shorter run length, there has been a demand for digital printing.

 

Xeikon showed the digital printing of heat transfer labels as part of the Package Printing Workshop feature area at Labelexpo Americas 2012 (read a full report in Package Print Worldwide, issue #4, 2012).

 

By adding Tronics to the Xeikon Aura Partner Network, Xeikon is expanding its heat transfer label suite.

 

Tronics joins Moss as an Aura partner within the heat transfer label suite. By using the strengths of this network, Xeikon and Tronics customers can leverage integrated solutions more efficiently.

 

Filip Weymans, director of segment marketing and business development for labels and packaging at Xeikon, said: ‘Plastic containers such as tubes, cartridges and buckets can be decorated by heat transfer labels as an alternative to direct print and in-mold labeling.

 

‘In North America, heat transfer labels are a dominate decoration process. Producing these labels digitally provides a fast turnaround solution, with high quality decoration.

 

‘With Tronics’ expansive experience in this industry, coupled with the Xeikon Heat Transfer Label Suite, label printers can deliver labels with unparalleled image quality while increasing their profit margins.”  

 

Frank Floriano, labeling director of Tronics, said: ‘Our customers expect robust, reliable machinery that works, day-in and day-out.

 

‘By partnering with Xeikon, our customers can expand their product offerings to tap into new markets and increase revenue. Plus, both Xeikon and Tronics customers will gain new flexibility and adaptability that the print market – and customers – demand.’

 

Read more on Xeikon here

Read more about digital printing here

Read more about the Package Printing Workshop sessions in the next issue of Package Print Worldwide. Register to receive your copy for free here