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  • 19 Mar 2015

Herma expands in the Middle East

The Syrian-born representative operates from the Lebanese capital Beirut and, in addition to Lebanon, will focus on markets such as Syria and Jordan

Herma has named its first exclusive sales partner in the Levant and surrounding regions, with Wassim Khatib to represent its self-adhesive materials in a region the German company considers as having ‘interesting growth impulses’.

The Syrian-born representative operates from the Lebanese capital Beirut and, in addition to Lebanon, will focus on markets such as Syria and Jordan.

Harald Wallner, in charge of international sales of self-adhesive materials at Herma, said: ‘Despite all the problems and crises, the Middle East is a region with increasing purchasing power, a relatively young and growing population, and a clear trend towards urbanization.

‘Trade structures are also developing rapidly. These factors are interesting growth impulses for the packaging industry. This means that the demand for self-adhesive materials to produce labels will grow automatically.’

‘We expect that demand for labels will increase especially regarding food packaging, pharmaceutical products and industrial applications,’ Khatib added. ‘For these fields, Herma has developed very interesting self-adhesive materials that facilitate further processing for label production and increase user benefits without being classified as special materials. This is exactly what many label printers in the region are looking for.’

Gulf Print & Pack 2015, taking place in Dubai on April 13-16, will showcase a range of products, technologies and services for the Middle East print market. Discover more at www.gulfprintpack.com

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