Chili publish has appointed graphical software expert John Arnsdorf as its product marketing manager to define a market strategy to help customers solve the challenges they face.
Arnsdorf brings in a raft of experience with software automation, implementation, and optimization at printing houses, advertising agencies, and DAM vendors. His first-hand experience with the rollout of personalization software at companies of different sizes throughout the world will bolster Chili publisher’s position as the go-to software for smart artwork and marketing material creation for (packaging) printers, brands and agencies worldwide.
‘Smart templates have drastically reduced repetitive manual labor in the production of graphics. That’s why CHILI publisher experiences a steep growth path with implementations worldwide at brands big and small. This has challenged and optimized our solution’s DNA, its narrative towards our community and its application range,’ said Kevin Goeminne, CEO at Chili publish. ‘We need someone to help us maximize the opportunities that come with such growth and expansion. We could not have found a better fit than John. He knows print, he knows brands, he speaks tech and breathes business optimization.’
In his new position Arnsdorf plans to define a market strategy to help customers and prospects solve the challenges they face, improve their efficiency and effectiveness, and innovate and excel in a competitive market.
‘Smart Templates simplify and automate the process of designing and producing graphics, which should be the very basis of marketing profitability,’ said Arnsdorf. ‘Optimization should be top-of-mind for marketing departments everywhere when it comes to print, packaging or omnichannel campaigns. I look forward to showing them how Smart Templates can make that happen by one simple software implementation. The vast Chili community of partners, customers and team members is a close-knit group that’s head bent on delivering the best applications for the best marketing activities. The technology is maturing by the update and I’m excited to further contribute to making this happen.’
Arnsdorf will operate locally from the US office in Chicago, and the Belgium office in Aalst, visit international trade shows and oversee customer installations.