Actega Metal Print has appointed Paolo Grasso as its new sales director, supporting commercial sales of EcoLeaf, the company’s sustainable metallization technology.
With 26 years of industry experience and as the previous head of global sales for the narrow web press manufacturer, Omet, Grasso will drive the adoption of EcoLeaf metallization technology – and support its recent move into full commercialization.
With the role commencing in July 2021, he will be tasked with helping the business to scale up its go-to-market program by expanding its OEM channel partner network, finding additional distribution partners, growing its install base, and expanding EcoLeaf’s availability in new geographic territories.
‘I am delighted to join Actega Metal Print. While I have had an amazing 18 years with Omet, it was time for a new challenge, and I couldn’t think of anything more worthwhile than helping to bring EcoLeaf to the world stage,’ commented Grasso on his appointment.
‘Working in the narrow web market, I had obviously heard of the Actega Metal Print technology, and its much talked about potential, but now that I know more, I can see how transformative it is. With my experience of the market and having heard the feedback from our beta customers, I’m convinced that EcoLeaf is the answer to solving one of the biggest sustainability issues in the graphic arts - foil waste - and in doing so, providing brands with what they need to support their corporate responsibility programs,’ added Grasso.
Jan Franz Allerkamp, CEO of Actega Metal Print, commented: ‘We are thrilled to have secured Paolo for the role. His knowledge of the narrow web market is excellent, and his experience of growing greenfield territories will be critical as we now move into full commercialization and scale the business to meet its global demand.’
Grasso succeeds previous sales director, Dario Urbinati, who has recently joined Gallus as the new head of sales.