AWA updates linerless label report

In its The Linerless Label Market 2013, AWA states that linerless pressure-sensitive labels are enjoying a resurgence of interest in a packaging marketplace that is characterized by cost and environmental pressures.  

The report examines the market segments where linerless labels are successfully used today, and assesses market demand, drivers and emerging trends, as well as issues and challenges for converters and users.  

Eliminating the costs, and the waste and recycling issues related to label release liner, linerless labels demand a different approach to coating, conversion, and application, and The Linerless Label Market 2013 provides an insight into the current technology platform.

The report also features a review of extant technology and a directory of system providers.

Jackie Marolda, vice-president and senior consultant at AWA Alexander Watson Associates, said: ‘While linerless labels remain a small part of the overall label and product decoration industry, cost and environmental pressures on prime labeling applications and growth in hand-held variable information label printers will certainly drive additional applications.

‘Opportunities exist throughout the value chain for suppliers of adhesives and facestocks, as well as converters and end users, to capitalize on this emerging sustainable labeling method.’