Brands to attend Labelexpo India

The session will start at 13:45 with tea and coffee, and will be followed by a presentation on innovation in marketing through packaging technology. Andy Thomas, global editor of Labels & Labeling magazine will share extensive market research including findings from the Graphic Communications Institute at Cal Poly (California Polytechnic State University). Christian Menegon, business development manager at HP Indigo will then discuss inspiring customer stories from across the world.

This shall be followed by a panel discussion on various challenges faced by brands and options for getting the branding right each time. Topics of discussion will include hitting the right color and achieving consistent results, cost reduction and security printing. These topics have been finalized after talking to various brands and understanding common problems being faced by them.

Panelists will include prominent names including Hitesh Shenoy, head of technical packaging, ISC, China and AP, GlaxoSmithKline Consumer Healthcare; Biswajit Basu, head of packaging development at Reckitt Benckiser for health and personal care; Deepak Manchanda, associate director business development at Firstouch Solutions; and Christian Menegon of HP Indigo.

There will be also be a live demonstration of the HP Indigo WS6800, previewing its speed and high quality capabilities for medium run label and package printing, as well as a supermarket shelf display stocked with consumer goods sporting the latest label and package printing technology for delegates to touch and feel.

Lastly, Labelexpo has organized a guided tour of the show specifically designed to highlight areas and exhibitors particularly relevant to brands’ needs.

Labelexpo India takes place across October 29 to November 1 at Pragati Maidan, New Delhi.