drupa confirms cube speakers line-up

Messe Düsseldorf, the organizer of drupa has confirmed the line-up for this year’s cube, which will once again be the central discussion forum for print and packaging leaders.

The agenda includes five keynote presentations and sessions focused on boosting business success, the circular economy and sustainability plus print and packaging futures along with sessions on new business models and trends.

Speakers will share best practice examples and will discuss the global megatrends that have already influenced and will continue to affect the print and packaging industry.

Guest speakers will include thought leaders from the print industry and also personalities from advertising agencies, market research, academia, consulting and professional trade associations.

‘The more thought and effort you invest in communicating something, the more convincing the message will be,’ is the thesis of Rory Sutherland, one of the headline speakers at this year's drupa. As vice chairman of Ogilvy he has left a lasting mark on the industry.

Samir Husni (aka ‘Mr. Magazine’) will also present on editorial credibility and value in the Digital Age where truth and validity of social media content is often questionable and has led to a lack of trust among consumers.

Mark Maslin, a renowned scientist and professor of earth systems science at University College London (UCL) will discuss the effects of climate change, the consequences for the future and the responsibility that commercial organizations have in saving our planet. He will also discuss specifically, the role of the printing industry in helping to achieve sustainability goals.

Calvin Lakhan, Ph.D., a research scientist at York University in Toronto, Canada, and promises to give the drupa cube audience an insight into his work. Lakhan is a specialist in environmental science, with a focus on waste management, recycling and sustainability.  He is part of the Waste Wiki project, aiming to bridge the gap between academia, industry and government on waste management issues to promote the circular economy.

Another keynote speaker is James Loudon, a founding partner of IoT One who consults companies on global business ecosystems. He will talk about Asian markets as a source of growth and innovation.

The Print and Packaging Futures sessions will focus on visions for developments in print and packaging technologies, with an emphasis on innovation, the circular economy and sustainability, as well as innovations in digital printing.

The leadership audience at the cube will also benefit from the Business Booster sessions covering a range of topics including sales, marketing and innovation culture all aiming to give actionable insights to the audience.

The Trends cube sessions will offer insights on global trends and emerging business models that can help companies planning for evolution and transformation as part of their strategy. For example, Dario Urbinati, CEO of the Gallus Group, will explain why vision is so important. The focus will be on strategies for tackling current challenges such as the skills shortage or making the most of digitization.

This year's program also places a strong focus on the key topics and challenges of the future The Circular Economy and Sustainability, with sessions dedicated to this theme and many sessions incorporating it. 

The entire program in the drupa cube is included in the ticket price for visitors to the trade fair. All sessions at the cube are delivered in English.