Speakers announced for Label Summit Latin America 2024

Experts from well-known Colombian brands and leading associations in the region’s label and package printing industry have been confirmed as speakers in the 20th edition of Label Summit Latin America at Agora Bogotá Convention Center in Colombia.

Scheduled to take place between March 12 and 13, the two-day conference, organized by Labelexpo Global Series, aims to equip delegates with in-depth label and package printing trade knowledge, market insights, trends, and the industry’s latest technologies.

Opening day one, which focuses on market trends, design and branding – alongside Labelexpo, is Chelsea McDougall, group managing editor of Labels & Labeling, who will give an overview of the global market.

This will be followed by Tatiana Duarte, executive president of the industry association Andigraf, who will talk about the economic, political and supply chain challenges in Colombia and the wider region.

Andrés Felipe Peláez, R&D director at ARclad and platinum sponsor for the event, will demystify the terminology behind label and package printing sustainability.

Further day one highlights include a keynote address from Laura Reyes Castellanos, executive director at Cempre (the Business Commitment to Recycling), who will discuss how the Plastics Pact for Colombia can drive a circular economy for plastics across the supply chain.

Other day-one sessions include a presentation led by Eric Pell, client development director at Makro (Colombia), and Juan José Posada, president and COO at Grey (Colombia), on innovations in packaging design.

Fernando Arendar, founder of Nitid Studio, will present the ways in which neuromarketing can influence packaging design.

Closing the first day of the event will be an insight into creating the perfect coffee label, led by Daniel Jaramillo, director of innovation at Alico, along with Catalina Hoyos Restrepo’s brand director and Juanita Jimenez, brand design leader at Buendía.       

Day two sessions, which focus on business improvement and taking advantage of commercial opportunities, will open with a presentation on diversification and moving into new print segments led by Carolina Petro, commercial manager at converter Ideartes Impresores.

Aislan Yaron Baer, CEO of ProjectoPack, will speak about improving operational efficiency and financial management. Maria Paula Murcia Sánchez, freelance talent hunter and career advisor, will discuss upskilling, attracting, and retaining new talent post-pandemic.

Further day two highlights feature a debate on pan-regional growth opportunities, moderated by Giovanni Gómez, director of economic affairs at trade association Analdex. Confirmed panelists include Jaime Yoshiyama, general manager at Peruvian converter, Kuresa, and Alessandra Costa, head of innovation at All4Labels, which has recently expanded its operation throughout Latin America.

The following session, led by Ari Vonderwalde, CEO at Etiflex Mexico and Nathan Anderson, CEO and co-founder of Scantrust, will focus on the rise of counterfeiting and opportunities in brand protection.

The conference will end with a discussion about the future of the label converter, moderated by David Ricardo Muñoz, editor-in-chief of El Empaque + Conversión. Confirmed panelists include Manuel Yepes, commercial director of Viappiani; Luis Fernando Herrera Salinas, production director at Impreac – Impresos y Acabados SAS; and Jorge Galofre, CEO of Alfa Print SAS.

Mirco Mazzarella, event manager for Label Summit Latin America 2024, said: ‘Label Summit Latin America always aims to deliver highly engaging, educational content with an esteemed line up of expert speakers looking into the latest industry trends and market insights that are shaping the future of the industry.

‘This year’s edition is no exception. We want to inspire all delegates and exhibitors with the knowledge and tools they need to drive their businesses forward in Colombia and the wider region, and this year’s two-day conference is the perfect opportunity for them to achieve just that.’

Visit the Label Summit Latin America 2024 website for more details and registration.