Avery Dennison and Vue Technology form RFID alliance

Avery Dennison Retail Information Services (RIS) and Vue Technology have announced a marketing alliance that will deliver item-level RFID solutions to apparel, footwear and consumer goods retailers. Under the agreement, Avery Dennison RIS will jointly market its broad line of item-level RFID tags and labels, label printers and printing software with Vue Technology’s industry-leading RFID infrastructure, networking and software products. 

The alliance will equip retailers with multi-component item-level RFID solutions that are designed specifically to provide both front and back room store execution benefits, including reduced out of stocks, increased efficiencies, and decreased labor costs and product shrink.   

‘Vue’s TrueVUE RFID Platform provides the world’s first unified RFID infrastructure that allows retailers to manage dock doors, portals, mobile devices, smart surfaces and smart shelves,’ said Sharon Dalton, worldwide manager of alliances at Avery Dennison Retail Information Services. ‘This enables retailers to achieve RFID visibility down to the item-level. When combined with our tags, labels, printers and software, we are now uniquely positioned to provide extraordinarily effective solutions to retailers.’ 

The combined product offering makes RFID solutions affordable for companies that may have previously found them cost-prohibitive.  For example, Vue Technology’s patented RF networking technology dramatically reduces conventional infrastructure costs by allowing standard RFID readers to network across thousands of antennas.

‘Working together, Avery Dennison RIS and Vue will combine our core competencies to offer a seamlessly integrated item-level RFID solution,’ said Tim von Kaenel, senior vice president of product management and business development for Vue Technology. ‘The solution provides unprecedented inventory visibility at a price point that will be attractive to today’s retailers. By reducing infrastructure costs and delivering a unified solution, retailers can quickly realize the benefits associated with item-level RFID in a manner that maximizes their ROI.’

Through the alliance, Avery Dennison RIS and Vue will provide retail customers with complete item-level solutions that are tailored to the unique needs of a particular retailer, with the flexibility to deliver item-level benefits and ROI within pilot projects or full-scale deployments.