Avery Dennison implements RFID tracking at Metro

Avery Dennison Printer Systems Europe has implemented an RFID solution in In Rheinberg, Germany, where the METRO Group’s Extra Future Store has recently opened. The store has invested in an Avery Dennison 64-05 RFID thermal transfer printer, which prints specific products with RFID labels.

The 64-05 RFID thermal transfer printer will allow the store to locate, trace, secure and count, recording the size, description, serial number and history of every single item in their warehouses. The RFID kit comes with a standard 13.56 MHz read/write module as well as antenna and adapter board. Based on a 64-bit CPU it prints at speeds of up to 400mm/s at 300dpi. A standard Ethernet connection allows integration into existing data processing systems.

The intelligent printer prints the selling information on the label and writes on the chip the required logistical data as well as the price and security identification. When goods are moved from storage to their selling point a reader marks the transfer and again when the goods are sold. This gives the retailer automatic inventory tracking allowing the company, not only to manage an efficient warehouse but also stock the most popular items. This happens without connection to the personal customer data.