Bboli develops first RFID apparel industry solution in Spain

Boboli, one of the main Spanish clothing brands for children, is piloting an RFID deployment program to effectively track and manage items from manufacturing through to point-of-sale (POS).

Bboli is the first Spanish brand apparel manufacturer to drive a project in an RFID item-level tracking system. Manufacturing over two million items per year, Bboli distributes its products through 900 POSs and has 30 exclusive own and franchise stores with products available throughout Europe, the Arab States, the Far East, and Americas.

The initial pilot will consist of RFID solutions from Tagsys and Avery Dennison and the integration of Cetemmsa. The project consists of a Tagsys UHF tunnel that will scan and read in a few seconds each garment tagged with RFID Avery Dennison UHF tags that include contents of Bboli’s inbound and outbound warehouse shipments. Scanned items will automatically be checked against the boxed item’s packing slip to verify content accuracy. It is anticipated that this will reduce the amount of time that items remain in Bboli’s distribution centre by five days. Ultimately, this will enable Bboli to quickly and accurately replenish store inventory and ensure product availability to strengthen sales.

At this first phase, the pilot program will involve 10 percent of Bboli’s production inventory with plans to expand full RFID deployment for all items and possibly a final store level phase to provide complete visibility and product tracking from manufacturing through point-of-sale. 

‘This is a strategic step for our brand to keep up with our rapid expansion, while reducing our operational costs and staying ahead of our competitors,’ said Domingo Garrido, operations director at Bboli.

Cetemmsa, the Spanish innovation and technology center, defined the project’s guidelines and will manage the execution, as well as provide technical support and ongoing consulting and training to Bboli ‘s staff. 

‘As Bboli is already using Avery Dennison’s Pathfinder 6039 to do the markdowns and inventory, we are very glad that the children’s clothing brand has also chosen Avery Dennison RFID solutions to improve distribution and retail efficiencies. Working with key technology partners as Cetemmsa and Tagsys has also been an essential for the project deployment,’ explained Jordi Baeta, sales manager printer systems division of Avery Dennison in Spain.