Coca‑Cola has released Y3000 Zero Sugar co-created with human and artificial intelligence by understanding how consumers envision the future through emotions, aspirations, colors and flavors. The on-pack AI powered QR code offers consumers an immersive experience to imagine what the future tastes and feels like and purchase fashion brand Ambush merchandise.
Consumers’ perspectives from around the world, combined with insights gathered from artificial intelligence, helped inspire Coca‑Cola to create the unique taste of Y3000.
The zero-sugar offering will be available for a limited time in select markets including the United States, Canada, China, Europe and Africa. Consumers in the United States and Canada can also reach for an original taste version of Coca‑Cola Y3000.
Coca‑Cola Y3000 Zero Sugar sports an equally futuristic—and optimistic—visual identity. Co-created with artificial intelligence, the design showcases liquid in a morphing, evolving state, communicated through form and color changes that emphasize a positive future. A light-toned color palette featuring violet, magenta and cyan against a silver base gives a futuristic feel. The Spencerian Script features a connected matrix with fluid dot clusters that merge to represent the human connections of the future planet.
Consumers can scan an on-pack QR code to access the Coca‑Cola Creations Hub, where they can filter photos through the custom Y3000 AI Cam to envision what their current reality could look like in the future. And the futuristic fun will continue in real life through the Y3000 capsule collection, co-created with the fashion brand Ambush founded by designer Yoon Ahn.
Inspired by a vision of the year 3000, the limited-edition collection includes a necklace resembling the top of a Coca‑Cola can, a graphic tee featuring Ambush and Coca‑Cola logos, and a silver sequin shirt that spotlights a futuristic version of the Coca‑Cola can on the back.
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