Denny Bros furthers Fix-a-Form in Spain

Empack is an exhibition for packaging professionals, and featured three new areas in 2013  Packaging Trends, Innovations and Networking.

Denny Bros recently appointed BPO Packaging as its representative in Spain, who represented the company at Empack along with other packaging experts from Denny Bros such as business development manager Julisa Vargas.

Vargas said: ‘The visitors to the show welcomed the new Spanish sales office and all expressed a very keen interest in the range and versatility of the Fix-a-Form product line.

‘The new contacts and office will smooth the way to further business opportunities for Denny Bros at a time when the company is developing a significant presence in the country.

‘Many brand owners had already used the concept before and some were revisiting the idea to boost the competitive advantage of their products. The situation is that brand owners seem to be focusing on keeping their brand share and so are looking at ideas to consolidate sales including educational campaigns, promotions and giveaways.  Fix-a-Form can help to facilitate these ideas and in doing so give brands a more enhanced identity.’

Jorge de Oliveira of BPO added: ‘Our mission is to help the Spanish companies who look to use Fix-a-Form multipage labels on their products with solutions that will strengthen brand loyalty, on-shelf appeal and ultimately to increase sales.’