JDO designs Absolut’s limited edition mosaic label

JDO, the independent design agency behind Absolut Vodka's latest collaboration with Olly Alexander, has crafted a distinctive packaging design for the limited edition launched globally in October 2023.  

The new Absolut bottle, resulting from this partnership, introduces sleek lines that enhance the iconic silhouette. Notably, the front and back labels interact dynamically, creating a sense of depth, drama, and engagement. Inspired by Olly Alexander's mosaic artwork celebrating uniqueness and unity, JDO incorporated this vibrant design into the bottle, utilizing both labels to produce a stunning stained-glass effect.  

The medallion at the bottle's center further showcases the enchanting mosaic pattern, symbolizing the importance of unity in spreading Absolut's ‘Born To Mix’ message worldwide. 

Paul Drake, co-founder and creative director at JDO, commented: ‘Olly was an inspired choice for the collaboration. With a unique, profound voice, he uses his platform to offer representation and inspiration to all, which perfectly aligns with Absolut's values. Our goal was to capture his infectious energy and positivity in a design that takes Absolut to new heights.’  

The medallion at the bottle's Centre further showcases this enchanting mosaic pattern. 

‘When you set about making a mosaic, you start with a bunch of odd-shaped bits, but there's always a perfect space for every piece, however unique and they always fit together to create something beautiful,’ Drake added. ‘In a similar fashion, this bottle underscores the importance of unity to spread Absolut's “Born To Mix” message worldwide.’ 

Debasree Dasgupta, global vice president, Absolut Vodka, commented: ‘Absolut Mosaik is our latest launch as part of our ongoing commitment to celebrating the power of diversity and reminding us of how colorful the world can be when we embrace each other's differences; the vibrant, colorful bottle designed by the formidable Olly Alexander and JDO is the perfect embodiment of how we are each a piece of a greater whole in society.’ 

This article was sourced from the Dieline and published with permission.