Ocean Spray uses SnapTags for cross country mobile tour

SpyderLynk, a marketing technology company and creator of the SnapTag, a logo-centric 2D mobile barcode, has announced that Ocean Spray,North America’s leading producer of canned and bottled juices and juice drinks, will be using SnapTags to engage consumers during its mobile sampling tour at events throughout the United States.

Ocean Spray’s cross country mobile tour will offer consumers samples of its products, coupons and other giveaways, visiting a variety of state fairs, festivals and other special events across the United States, from now until November. SnapTags will be featured on advertising materials at the events, and consumers will be able to snap and send to get recipes using Ocean Spray products.

‘Engaging consumers in a 360 degree fashion is so important to building brand advocacy in this day and age,’ said Ken Romanzi, Ocean Spray senior vice president and chief operating officer, North America.  ‘By using social technologies like SnapTags in conjunction with our cross country mobile sampling tour, we can immerse our consumers in the Ocean Spray brand experience while showcasing the versatility of our products and continued interaction.’

‘It’s great to work with Ocean Spray again because they’ve been very successful in using SnapTags to create and sustain ongoing, personal and interactive dialogues with consumers,’ said Nicole Skogg, SpyderLynk’s founder and CEO. ‘Our innovative SnapTag technology allows brands to engage in more sophisticated dialogues to create positive consumer experiences and brand memory.’

In June 2010, SnapTags helped Ocean Spray win an award for best performing print advertising. Starch Advertising Research considered 27,268 ads appearing in national consumer magazines from May through August, 2010. To help identify the best-performing ads, they developed an ‘engagement score’ which combined the percentage of readers who noted a given ad and the percentage that took any action as a result. The Ocean Spray ad became one of the top ten ads of the summer in terms of engaging and motivating the largest number of readers.

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