Parkside collaborates with Pork Farms for new Wall's packaging format

The multi cavity pack is tailored to the trend for on-the-go snacking, offering the option to snap off one of five individually wrapped trays as required, whilst keeping the remaining sausage rolls sealed for later.

The packaging utilizes a printed lidding film, which features an integral waved perforation pattern created by Parkside’s specialist multi-directional laser technology. The PET heat-seal lidding film can be applied to all tray materials giving the option to utilize the packaging technology on further products in the Wall's range. In the case of the Wall's snack pack, it met consumer demand for a tear-off lunchbox pack, which was identified in market research conducted by Addo Foods Group. In this light, the printed lidding film was key to the design of the packaging. The cardboard outer, designed to show the tray contents, provides maximum shelf-appeal to retailers, according to Parkside.

‘The benefits of the resulting pack will be seen throughout the supply chain,’ commented Pete Ford, new business manager at Parkside. ‘It sets Wall's apart as an innovator, has great shelf appeal for the retailer and offers many USPs to the consumer in terms of portion control and food waste reduction.

‘The easy-snap process, made possible by the integral perforation in the heat-sealed lidding, is completely new to this market sector. The actual functionality of the packs when used is superb and very satisfying when snapped. In terms of convenience and functionality, it achieves all that we set out to do.’

Parkside’s collaboration with Pork Farms on the development of the Wall's snack pack was the result of a recommendation from tray sealing machinery manufacturer Packaging Automation. The three parties successfully worked together to develop the concept in answer to the need for an individual snack pack for the on-the-go food market.