WS Packaging Group realigns its operations

WS Packaging Group has realigned its business into four new areas in a move to more effectively communicate its focus on packaging and branding options for different markets.

The four new product groups are WSPackaging&Label, WSPromotion, WSAutomation and WSTechnology. The corporate branding umbrella remains WS Packaging.

WSPackaging&Label includes its folding carton and flexible packaging operations, as well as various label types, and printed and specialty tape.

WSAutomation covers its automated label application options, and WSPromotion includes printed games and other commercial printing products.

WSTechnology covers a broad range of new developments that are already commercialized, as well as ongoing research and development efforts focused on bringing new technologies to commercial application. RFID tags and applicators, NFC/near-field RFID, track and trace, serialization, brand protection, LinerLESS and LinerLITE fall into this business area.

Mark Moorhead, corporate director for marketing at WS Packaging, said: ‘Our goal for the rebranding was to effectively organize our product offering and brands under appropriate headings so customers can more easily identify the full range of solutions we can bring them to help them achieve their brand growth objectives.’

He added: ‘The new product groupings simplify and clarify our products and services in a way that would make it easier to understand by our customers, employees and the markets we serve. This is a clear and expandable naming and brand architecture that guides policy development. The structure will also save time and costs in naming new or acquired brands and products, all in the context of a coherent brand portfolio.’

Read more news from North America here