Hozelock adds Polytag smart QR codes

Polytag has partnered with Hozelock to introduce smart QR codes across its garden product range, marking the first use of smart QR technology on garden products and giving customers access to product-specific guidance while providing Hozelock with new insight into how its products are used.

The smart QR codes, powered by Polytag's platform, have been added to Hozelock products available through retailers including B&Q. When scanned, the codes direct consumers to content tailored to their market and device language, letting Hozelock provide relevant information across international markets using a single QR code. This is particularly valuable for Hozelock's range of technical and higher-value garden products, where packaging alone cannot always display the information customers need, and the digital connection also provides a foundation for future product-level information requirements, including digital product passports.

The deployment gives Hozelock visibility beyond the point of purchase, letting the company see where and when customers engage with its products, data previously unavailable once a product left the retailer. Data collected between November 2025 and August 2026 generated 11,399 QR scans and more than 3,610 minutes of engagement time, with an average dwell time of 19 seconds, exceeding the reported industry average of 7.4 seconds. Engagement was recorded across 63 product SKUs and 1,344 locations.

The technology has also been used by Hozelock as a marketing engagement tool. Ahead of major industry exhibitions including Spoga+Gafa and Glee, QR codes were included on event invitations, letting recipients access teaser content showcasing upcoming product launches before their official unveiling at the shows.

'Hozelock is a great example of how smart QR technology can create value for both brands and consumers. Customers can access useful, product-specific information at the moment they need it, while Hozelock gains visibility into how people are engaging with its products after purchase,' said Alice Rackley, CEO of Polytag. 'For a brand selling technical products across multiple markets, the ability to deliver relevant information in the right language through a single QR code is incredibly powerful. The engagement we're seeing also shows the appetite consumers have for useful digital content that helps them get more from the products they buy.'

'Our goal is always to make the customer experience as simple and helpful as possible. By incorporating Polytag QR codes onto our packaging, we're giving consumers instant access to the information they need while creating a more connected relationship between our products and our customers. The technology has also provided exciting opportunities to engage audiences in new ways, such as supporting product launch campaigns and exhibition activity,' added Alina Gordon, marketing and communications executive at Hozelock.