CCL Label signs preferred converter agreement with InkSure

InkSure Technologies, a provider of covert machine-readable authentication solutions, and CCL Label have announced that they have entered into a ‘Preferred Converter Agreement’ in which InkSure will develop a custom SmartInk code specifically for CCL Label. SmartInk adds a covert, machine-readable signature to a customer’s inks and varnishes, allowing them to be ‘definitively authenticated in the field in less than two seconds’, according to a statement.  CCL Label now has the ability to offer its customers labels that are encoded either with the customer’s own unique SmartInk code, or with the CCL Label SmartInk code at special pricing.  

‘Counterfeiting poses a huge risk to consumer goods and pharmaceutical manufacturers in terms of both loss of revenues and product liability issues,’ stated Chris Brown, senior vice president of sales at InkSure Inc., the sales subsidiary of InkSure Technologies. ‘Because of the high stakes involved, these markets require authentication solutions that are very secure and accurate, virtually impossible to “reverse engineer”, easy to implement on a global scale, and that provide fast and definitive determinations of authenticity without relying on operator judgment or interpretation. InkSure’s solutions are ideally suited to meet these requirements.’

‘Alliances with industry-leading printers and packagers such as CCL Label are essential in demonstrating market acceptance of our solutions to the widest audience and ensuring the most effective delivery of our solutions to manufacturers,’ continued Brown.  ‘CCL Label has successfully applied SmartInk on press and is eager to offer a full range of SmartInk solutions to its customers on a global scale.’

Robert Ryckman, vice president of sales - North America for CCL Label, added: ‘As North America’s leading manufacturer of high-quality premium packaging labels, promotional labels, and inserts, we respond to the unique demands of customers with innovative solutions and state-of-the-art technology. Our ability to seamlessly incorporate SmartInk into customized labels and our vast portfolio of multi-layer security solutions represent examples of the “best-in-class” products and support that we provide customers in consumer packaged goods, pharmaceuticals and other industries.’