China success for KBA Rapida 75

KBA is reporting increasing demand for its litho presses among commercial, book and packaging printers in China. One example in the Shanghai metropolitan area is Shanghai Guichao Fashion Accessories, which uses its KBA Rapida 75 to address a lucrative niche market.

Shanghai Guichao Fashion Accessories, established seven years ago and employing 80 people, specializes in the production of quality tags and labels for fashion brands.

Around 90 percent of the company’s customers are in Europe, mainly in Italy and Spain, but it also exports to the USA and Japan, and has a growing domestic base.

Shanghai Guichao Fashion Accessories started up with Chinese mono presses and later added a number of secondhand machines. In 2010 it purchased a new KBA Rapida 75 which came on stream just under a year ago. 

Chief executive Tang Gui Chao took a close look at the market prior to choosing the 75: ‘We consulted all the major vendors and soon opted for KBA. A step like this demands confidence in press technology and the on-site service provided. An open information policy, convincing reference installations and an impressive service presence have made the Rapidas a brand name. 

‘When we launched the project in 2009 there were very few Rapida 75 press lines in China, but we had no doubts that we had made the right choice. Quality, productivity and product diversity have been materially enhanced with the new press. March to August is our busiest period, and we made the most of the extra capacity by increasing the daily running time from eight to twelve hours.’ 

Pictured: Chief executive Tang Gui Chao with the Rapida 75

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