Denny Bros supplies Fix-a-Form label for BlackBerry promotion

UK label converter Denny Bros has supplied Fix-a-Form leaflet labels for a promotion run by Black n’ Red notebooks and BlackBerry.

The makers of Black n’ Red have teamed up with BlackBerry to offer purchasers of the notepad the chance to win a BlackBerry PlayBook Tablet PC, one of which is being given away every week until the end of 2011.

The promotion can be seen on 250,000 black resealable Twin-Forms from Denny Bros with Blackberry product photography. The on-pack medium is applied to the front cover of the High White 90gsm Optik Paper Black n’ Red Casebound notebooks.

Each 120mm x 80mm label gives details of how to enter via www.blacknred.com, range details and a special alphanumeric number to facilitate entry.

A marketing representative from Hamelin Paperbrands said: ‘We are finding that we can create a culture of fun and excitement around our products by linking them to some very special promotions to win luxury prizes including these BlackBerry PlayBook Tablet PCs. This is our second BlackBerry offer and we’re very confident that this partnering will help to boost the image of both brands as they help the people of the UK to work smarter. Both PC and paper are essential for business users when used as a capture tool for research, ideas, actions so there is much synergy between the two products – and they are both available in ultra-chic black.

‘The Fix-a-Form was chosen for its practicality as we needed a slick sticker for our Casebound products. The Twin-Form gave us ample room for copy, the special promotion code and a great image and had the extra security function of being sealed. The user can see all the details, enter the competition and then clean-peal the Fix-a-Form from the cover of the product. It’s all very simple.’ 

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