HP and Syntax open Digital Innovation Center in China

HP has partnered with its Chinese distributor Syntax to officially open a new Digital Innovation Center at Weikang Technology Innovation Park in Panyu District, Guangzhou, China. Spanning 1,500 sqm, the center is equipped with HP Indigo 6K, Indigo 200K and other PWI digital printing systems. It will enhance localized services, including on-site demonstrations, technical training and sample proofing, to better support the region’s label and flexible packaging industries.

Haim Levit, global president of HP’s Industrial Print Digital Printing Division, emphasized the center’s strategic significance during the opening ceremony. 'This 1,500 sqm facility is more than just a facility; it embodies our shared vision for the future of digital printing in China — a future fueled by innovation, collaboration and sustainable growth,' he stated. 'Since HP Indigo entered the Chinese market in 2002, we have partnered closely with local players to drive the digital transformation of the label and flexible packaging sector, redefining how brands, converters and printers engage with their customers. Our success stems entirely from the trust and support of our customers and partners, whom we deeply value.'

Jonathan Liu, president of Syntax, highlighted the impact of HP’s technology on the industry. 'The global installed base of HP digital printing equipment has now surpassed 9,000 units,' he noted. 'This technology not only addresses core demands like short-run production, customization and rapid delivery but also delivers unique added value — such as 3D printing capabilities — that traditional printing cannot match, effectively meeting the emotional and experiential needs of the new generation of consumers. As a long-term partner of HP Indigo/PWI in China, Syntax will continue to deepen our focus on digital printing application scenarios and help local customers capitalize on the opportunities brought by technological advancement.'

During the sharing session, representatives from HP Indigo, Factory18, Hybrid Software and Kurz Scribos delivered themed speeches, offering insights to help attendees achieve digital transformation across different links of the industry chain.

In a demo session, more than 100 guests witnessed on-site demonstrations of the HP Indigo 6K and Indigo 200K. Engineers provided detailed explanations of functions, such as printing principles, performance and color management.

The live demonstrations laid a solid foundation for on-site cooperation: four label converters and two flexible packaging printers signed contracts during the event. Notably, Fly Digital, a subsidiary of CWL Packaging, purchased its second HP Indigo flexible packaging press. Meanwhile, Shenzhen Shunxinchang invested in its fifth HP label digital press, underscoring its confidence in HP digital technology.

Looking ahead, HP will showcase its latest Indigo 6K+ equipment for the first time at Labelexpo Asia 2025. At the expo’s Sustainable Digital Pouch Factory zone, the Indigo 200K will work in intelligent synergy with Sinomech DigiLam solvent-free laminators and King-Mo KMM-600TSZ bag-making machines, presenting a complete end-to-end digital production chain for pouch manufacturing, from pre-press processing and printing to lamination and final pouch making.