Labelsprint installs UK’s first Xeikon 3500

Labelsprint, a Rhyl, North Wales-based converter, has purchased the UK’s first Xeikon 3500 digital color label press. The machine, launched to the UK market at Ipex last year, provides a wider media width than other Xeikon label presses, allowing Labelsprint to run both wider and longer label runs and to print smaller format products more efficiently.

‘I knew when we were being shown the Xeikon 3500 for the very first time at an industry demonstration in Belgium that it was the machine that we needed to rise above the rest of the digital market,’ said Gary Lovell, sales director of Labelsprint. ‘We have to appreciate that our production solution is not simply about producing short runs at a lower cost than everybody else. That is not going to continue as a sustainable business for very long. Whilst other companies in the digital label market only covet short run work, we firmly believe that we can produce substantially longer print runs with the new Xeikon 3500.’ 

‘The new machine will sit well alongside our Xeikon 3300 machine, providing us with suitable back-up but also offering an extended range of capabilities,’ said managing director Gavin Scott. ‘The new press prints onto substrates of up to 550mm in width. This significantly raises the bar and extends the footprint into the traditional flexographic market.’

Gary Lovell added: ‘Our customers have steered us towards offering this solution. We deal with many clients who regularly purchase longer runs that are just not commercially viable to be printed digitally. However they love the flexibility of the digital solution, including just in time ordering, zero origination costs and higher quality labels. We either walk away and lose this work to flexo printers, or we look to take a larger bite out of the longer run market. The new 3500 press enables us to do just that – this will be a busy machine from day one.’ 

Labelsprint is currently revamping its website and will publish details of its new internet-based capabilities in the near future. 

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