Swiss converter goes digital to meet need for shorter runs

- Digital printing services help company win new business and extend capabilities with shorter runs and quicker turnaround times

 

- To follow WS6600 installation by becoming beta test site for 20000 model, along with the UK's Shere Print

 

Swiss flexible packaging manufacturer Wipf has installed an HP Indigo WS6600 press as it turns to digital to meet the need for shorter runs and quicker turnaround times.

 

Wipf produces flexible packaging for the food, pharmaceutical, hygiene and construction industries. The family-owned business now employs over 200 people and attributes much of its sustained success to high-quality production methods, as well as its ability to adapt to changes in the marketplace. 

 

In addition, Wipf maintains a competitive edge by deploying the latest products and services.

 

Most recently, Wipf launched new digital printing services with the installation of an HP Indigo WS6600, allowing it to offer customers shorter runs and quicker turnaround times.

 

Christian Wipf, owner and chairman of the board at Wipf, said: ‘Print runs are getting shorter, as are turnaround times for delivering products to customers.

 

‘In order to fulfil these requirements and not compromise on quality, the HP Indigo WS6600 was the clear choice.

 

‘The ability to match Pantone colours was a particular selling point for us, and our customers have been extremely impressed with the results from the HP Indigo press so far. In fact, we are already winning new business as a result of our new HP digital capabilities.’

 

He added: ‘A customer recently asked us to produce pouches for a confectionery product, however, the packaging was required in a short run and within an even shorter deadline.

 

‘They needed to be supplied within two weeks, which would have been too short a timeframe and expensive for the customer using our previous technology. However, we were pleased to accept this job knowing that we could now deliver the packaging within the deadline, to our usual high standard and at an acceptable price.’

 

Shortly after Wipf made its first step into digital printing services, the company revealed its plan to expand these capabilities and become the second European beta site for the recently announced 762mm (30in) Christian Wipf, available in 2013.

 

UK-based Shere Print, the digital arm of flexo packaging printer Ultimate Packaging, will become the first beta test site for the HP Indigo 20000 press.

 

Wipf anticipates that the larger format of this recently launched HP Indigo press will make it possible to offer new applications and explore new market opportunities not previously achievable with digital technology.

 

Christian Wipf concluded: ‘Our mission statement is “innovative packaging solutions”, and the new 762mm (30in) digital press will help us deliver on this promise in 2013.

 

‘We consider HP to be the leader in digital printing solutions, and I have no doubt that our move into digital has a positive future, aligned with a supplier that like us is always seeking innovation.’

 

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