Updated digital printing guide published

Written by Michael Fairley, industry veteran, the founder of Labels & Labeling and the magazine’s current director of strategic development, Digital Label and Package Printing is the latest in the series of ‘How to’ books to be published by Tarsus Publishing.

Digital Label and Package Printing includes terminology, technology, materials, management and performance, such as native and apparent resolution, dpi, greyscales and digital front ends.

Topics covered include the growth of digital printing and the rapid rise of the installed base of digital presses, examination of how digital label and package printing technologies work, and the requirements that digital printing brings to color management, origination and pre-press, workflow, the demands on substrates, the selection of in-line and off-line digital analog and laser finishing, and how converters should look to manage and market the digital label and package printing operation.

Digital Label and Package Printing is an update to the Digital Label Printing book initially published in 2009, and has been extended to include a chapter on digital package printing, as well as chapters on laser die-cutting and digital finishing technology.

Fairley said: ‘It is hoped that the detailed text and illustrations will encourage more printers and converters to invest in digital printing and finishing technologies, to have a better knowledge of the opportunities and profitability that digital offers, and a greater understanding of the solutions and applications available so as to meet the continued growth and demand for shorter runs, more versions and variations, multi-language capabilities, sequential coding and numbering, personalization and enhanced brand protection.’

Digital Label and Package Printing is published by Tarsus Publishing and can be ordered via www.labelsandlabelling.com/bookstore, priced at $99 (£59).

Read a full review of Digital Label and Package Printing here