Visutech celebrates 30-year HP Indigo partnership milestone

HP has recognized Visutech as HP Indigo's longest-standing partner in EMEA, celebrating over 30 years of collaboration that has driven digital print innovation across Sweden, Norway, Denmark and Finland.

The Gothenburg-headquartered company has established itself as one of the leading independent suppliers of digital print and finishing equipment for commercial and industrial print sectors throughout the Nordic region. Nearly half of Visutech's workforce focuses on service delivery, making it the largest independent service provider from the Faroe Islands to the Russian border.

Visutech operates a demonstration center and Digital Academy in Gothenburg, providing customers with direct access to advanced digital printing technology and continuous knowledge sharing. The company has positioned itself at the forefront of the Nordic market's transition to next-generation inks that comply with stringent environmental regulations and Nordic Swan Ecolabel standards.

'Visutech and HP Indigo have worked side by side for more than 30 years to bring digital printing innovation to the Nordic market,' commented Johan Lidström, managing director of Visutech. 'Together we empower our customers to grow, diversify and drive sustainable change in the industry.'

The partnership leverages Visutech's three-decade infrastructure build-out across four countries, languages, currencies and cultures, combining local financing, warehousing and logistics with HP Indigo's technology platform.

'Visutech's commitment to innovation and customer success exemplifies the values we share at HP,' noted Gil Chen, HP industrial channel business manager. 'For more than three decades, our collaboration has helped drive digital transformation across the Nordic print industry, empowering businesses with advanced technology, local expertise and sustainable approaches.'

Just yesterday Digital Etikett has announced a major investment in the HP Indigo 200K Digital Press during Labelexpo Europe 2025, marking a significant milestone in the Norwegian label printer's expansion into the flexible packaging segment. The deal was finalized by Visutech.