Dive into the WaterLabelWorld with Brigl & Bergmeister

No other beverage enjoys the same degree of popularity as water. Annual consumption of packaged water is well over 500 billion liters. Water has to be marketed to create a viable business for processors. B&B sees an opportunity to help achieve this, and wishes to strengthen its position in this beverage segment as a partner for label requirements.

WaterLabelWorld seeks to provide a decision-making guide for selecting the right label material for everyone involved in marketing water. As a label paper manufacturer, B&B has created a collection of papers that takes account of the technical rigors of printing, labeling and logistics, as well as the demands of marketing and design.

‘The special feature of WaterLabelWorld is that this brochure was created in cooperation with the supply chain,’ said the company in a statement. ‘Examples have been created in collaboration with partners from the international designer scene and from printing and finishing, using characteristic label papers, intended to inspire further innovative ideas.’

This information is being sent out to the beverage industry, label printers and the label supply industry worldwide in the first quarter of this year. The content gives information on technical data and potential applications, and the marketing demands on labels and packaging. The sample labels enclosed with the brochure invite you to ‘see, touch and feel’.

This campaign is supported by several other information programs highlighting the value of WaterLabelWorld label materials for all user groups.